Press release -
Cheers to the Moment™: bev by BLACK+DECKER™ Cocktail Maker is Now Available to Outfit Your Home Bar
The award-winning, single-serve cocktail maker is now available on Amazon.com and at other retailers online and in-stores
TOWSON, Md. July 20, 2022—BLACK+DECKER®, a global leader in home and lifestyle product innovation and a Stanley Black & Decker brand (NYSE: SWK), announced today the highly anticipated retail launch of the bev by BLACK+DECKER™ Cocktail Maker, the latest product innovation released by the brand. The new single-serve cocktail maker gives users the ability to make custom cocktails at the touch of a button. Now you can Cheers To The Moment™ with delicious craft cocktails from home.
"As a part of our expanded home and lifestyle line, we are delighted to bring innovation to countertops and bar carts this summer with the bev by BLACK+DECKER™ Cocktail Maker, said Allison Lawrence, President of BLACK+DECKER. "This product innovation delivers on BLACK+DECKER’s brand promise to make life easier at home. We encourage you to cheer to any occasion worth celebrating with the new single-serve cocktail maker, available for purchase now.”
bev by BLACK+DECKER™ Cocktail Maker product features include:
- Delicious mixologist-crafted cocktails dispensed in approximately 30 seconds.
- An easy-load liquor system which connects up to five standard 750ml bottles of your preferred liquor*. There are labeled locations for five liquors: gin, vodka, tequila, rum, whiskey and the included glass water bottle.
- Customize drink strength with the turn of a dial, the bev by BLACK+DECKER™ Cocktail Maker has four drink strength levels: mocktail, light, regular and strong.
- LEDs beneath the bottles illuminate and prominently display the liquor being served.
- “Party mode” feature with various LED sequences to add a unique fun factor.
- The cocktail maker works exclusively with Bartesian®’s growing assortment of premium cocktail capsules**, ranging from a Long Island iced tea to a spicy margarita.
- The intuitive cocktail maker works by scanning the barcode on the lid of the capsule to draw from the corresponding spirit.
- Shaker icon on the front of the machine which lights up when it is recommended to dispense a drink over a shaker with ice.
- Beginning this fall, a pack of five glass bottles will be sold separately for users that desire a uniform look. The bottle pack will be available for purchase at an estimated retail price of $49.99.
Recognized for its ease-of-use, simplistic design and innovation, the cocktail maker has received several accolades to date, including a “2022 Gadget Award” from Popular Mechanics for “Best Cocktail Machine”.
The bev by BLACK+DECKER™ Cocktail Maker is now available for purchase on Amazon.com and at other select retailers for an estimated retail price of $299, with Bartesian® capsules** and liquor bottles sold separately.
To learn more about the bev by BLACK+DECKER™ Cocktail Maker or to purchase the product, visit: https://amzn.to/3O3CcaG.
*Liquor and capsules are not included with purchase of bev by BLACK+DECKER™ Cocktail Maker
**Bartesian® is a trademark of Bartesian Inc.
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About BLACK+DECKER
Since 1910, BLACK+DECKER, a Stanley Black & Decker brand, has been setting the standard for innovation and design. The inventor of the first portable electric drill with pistol grip and trigger switch, BLACK+DECKER has evolved from a small machine shop in Baltimore, Maryland to a global manufacturing powerhouse with a broad line of quality products used in and around the home. When home owners have work to get done, they trust that BLACK+DECKER products will do the job efficiently and reliably. For more information on BLACK+DECKER products, visit www.blackanddecker.com or follow BLACK+DECKER on Facebook, Instagram, & Twitter.
