BLACK+DECKER™ Supports Habitat for Humanity®

Press release   •   Apr 05, 2017 08:00 EDT

BLACK+DECKER™ has joined Habitat for Humanity’s first nationwide cause campaign, Home is the Key (#HomeIsTheKey), in raising awareness throughout April of the critical need for improved access to decent shelter. Funds raised during the campaign will allow Habitat to partner with more families and unlock better, stable futures. BLACK+DECKER understands the significance of calling a place home and is proud to support this important initiative.

“We are thrilled to be part of a movement that will help open more doors to affordable homeownership,” said Allison Nicolaidis, Chief Marketing Officer for Global Tools & Storage at Stanley Black & Decker. “Studies have shown that a stable home plays a key role in positively influencing a family’s education, health and financial opportunities. We feel that the BLACK+DECKER mission of turning the place you live into a home goes hand-in-hand with this campaign.”

BLACK+DECKER (@blackanddecker) will join Habitat for Humanity’s (@habitat_org) #HomeIsTheKey Twitter party today from 2-3 pm EDT. The chat will be an opportunity to show support for Habitat and for people to enter for a chance to win prizes, including a BLACK+DECKER 20V MAX* Lithium Drill/Driver + 68 Piece Project Kit ($79 MSRP). Each kit includes a Drill/Driver, hand tools and a wide variety of accessories, enabling first-time homeowners like many future Habitat homebuyers to tackle DIY projects. The Giveaway is sponsored by Habitat**.

BLACK+DECKER products like Project Kits have played an important role in life’s milestones. Whether it’s fixing up a first home or apartment, cleaning a messy first dorm room, or preparing the nursery for a first child, BLACK+DECKER products have helped consumers transform a house into a home. Having supported Habitat for Humanity International and its local organizations since 1987, BLACK+DECKER has contributed financially, donated tools, and held annual employee volunteer days to build alongside Habitat homeowners in the U.S. and across the world. BLACK+DECKER is excited to continue this support with Habitat for the ‘Home is the Key’ cause marketing campaign.

To learn more about BLACK+DECKER Project Kits, check out the BLACK+DECKER website. For more information regarding Habitat for Humanity’s Home is the Key initiative, please visit

* Maximum initial battery voltage (measured without a workload) is 20 volts. Nominal voltage is 18.
** No purchase necessary to enter or win. See Official Rules for details including entry period, eligibility requirements and how to enter.



Since 1910, BLACK+DECKER has been setting the standard for innovation and design of power tools, outdoor yard care equipment, and home cleaning products. The inventor of the first portable electric drill with pistol grip and trigger switch, BLACK+DECKER has evolved from a small machine shop in Baltimore, Maryland to a global manufacturing powerhouse with a broad line of quality products used in and around the home. When home owners have work to get done, they trust that BLACK+DECKER’s products will do the job efficiently and reliably. For more information on BLACK+DECKER products, visit or follow BLACK+DECKER on Facebook, Twitter, & Instagram.

About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in nearly 1,400 communities throughout the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit

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